Inside Dscoop: Trust, Growth, And Smart Print, with Peter Van Teeseling and Chris Hyde

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If you think great industry breakthroughs happen on a show floor, think again. We sat down with Dscoop’s Peter Van Teeseling and Chris Hyde to unpack how a trust-first, member-led community is helping HP print businesses grow faster through intentional connections, candid playbook sharing, and events designed for action, not spectacle.

We trace Dscoop’s 20-year arc from a “crazy idea” to a global network of 23,000+ users across 100+ countries, then dive into what makes Dscoop Edge Rockies different from a typical trade show. Instead of hard sales, the Solution Showcase pairs running presses and software with consultative partners who focus on solving real production and marketing problems. The education slate is driven by member demand and what’s coming next: AI-driven workflows, automation, data-powered personalization, smarter pricing, and team culture. You’ll hear why hallways matter—and how DScoop now engineers that serendipity with the Explorer Circle, small-group “fire starter” sessions led by seasoned operators who guide first-timers and veterans toward the right people, faster.

We also look ahead to Edge Rockies and the return to Europe with Edge Slovenia in Ljubljana. Expect the same high-density networking, equipment on the floor, and region-aware sessions—plus a compact, walkable city that keeps the community in constant conversation. Along the way, we take on the tired “print is dead” narrative and explain why dumb print is fading while smart print surges. Think variable data with premium finishing, on-demand manufacturing, e-commerce integration, and sustainability as strategy. New owners without legacy constraints are entering the space, and veterans who shed old habits are leading the market.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.